Project Name:
Light Rail RebrandRoles/Skills:
Researcher, visual direction, extracting brand voice, copywritingTools:
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, After EffectsCollaborators: None
Catagory: Branding
The brand has become outdated and lacks a visual identity that reflects the values they wish to hold. Create a brand Identity that highlights the modern, efficient, and sustainable aspects of the light rail, emphasizing its role in providing accessible mass transit for the region.